Founded in London, UK, YUHU, or 予护, emerges as an independent jewellery brand that is rooted in Oriental Minimalism. The brand’s material palette is a curated selection of diamond, jade, crystal, gold and silver.

YUHU’s creations are distinguished by the commitment to using only the finest materials. Our design and craftsmanship tell the story of jewellery with hand-engraved gemstones.

YUHU 24AW collection — RIVER SONG — tells the story of a pumpkin traveling through ancient times and across continents, eventually finding its place in a quiet, oriental garden.

This season showcases the simplicity and convergence of artefacts refined by time. Just as countless rivers originate from the sea and ultimately return to it, so do these cultural symbols find their unity.

Other pieces in the collection interpret cultural imagery frequently appearing in both Eastern and Western poetry, including vines, lakes, morning dew, lanterns, bells, and silk.